You need to know about Marketing Funnel before start advertising your business
The marketing funnel is a visualization that shows the stages of turning leads into customers. Those are divided into 5 stages as follows:
✔ 1. Awareness: The first stage of the marketing to sales funnel is to generate awareness of a brand or product. This is the stage of attracting the audience’s attention.
✔ 2. Consideration: This is the one where they find out more about the business, its goods, and any vital information. Brands can take advantage of this opportunity to build relationships and share their positioning. Emails and more targeted content can help marketers nurture leads.
✔ 3. Conversion: In this stage, a lead has not made a commitment to purchase but has shown an interest in your products or services. This is where the prospective customer completes their purchase. The marketing funnel is a process that will lead to a successful sale. The process is to identify the problems that need to be solved.
✔ 4. Loyalty: The goal of this stage is to build a real-life human connection. Your new customer is eager to know they can rely on you to get the most of their purchase. They will remain loyal to you and their value to you will grow if you can provide ongoing product education and assistance. If you can’t, this stage may end up being the shortest of all the stages in your funnel.
✔ 5. Advocacy: The previous step is your reward for all your effort in. When you satisfy your consumers, they’ll not only remain loyal to your company but also suggest you to friends and colleagues who are experiencing the same issue you did. They will discuss the advantages of using your good or service and your dedication in ensuring their satisfaction.