After Facebook announced the mandatory transition from the old or classic page version to the new page experience, it may have an effect on older posts that may not appear as visually appealing as before. This requires the hassle of editing or creating new images and posts, making it challenging for many online businesses. Consequently, some pages prefer to stick with the old version, which may result in decreased page performance due to the new features that Facebook is about to release, specifically designed for the new page experience.
Therefore, Kaojao has collected information about the new transformation of the store page, which has been changed to the New Page Experience for all merchants, in order to help you better understand its usage and format.
✔ Redesigned Layout: The page details are simplified, displaying less information for easier usability. However, there are buttons available for businesses to choose and customize according to their needs.
✔ Easy Profile Switching: It allows you to manage your page and personal account separately with just one click. You can also engage and interact with the public as a page, and page administrators can view this feed.
✔ Deeper Insights and More Relevant Notifications: There are more in-depth insights for practical use, such as Overview, Top Posts, and Audience. Although the data may not differ significantly from before, it is presented in a more user-friendly. Simply click on the left-side menu of the page to access it.
✔ Easy Page Quality Check: Go to the “Settings” menu, click “New Pages experience” and “Page quality”. The account status of the page will be displayed as follows:
🟢 Green line indicates a high-quality page that complies with Facebook’s policies.
🟡 Yellow line indicates a policy violation that can be resolved to improve page quality.
🔴 Red line indicates repeated severe policy violations, which may lead to restrictions, temporary, or permanent page closure.
✔ Multiple Pinned Posts: Previously, you could only pin one post, but now you can pin multiple posts in a specific order, arranging them from front to back. This also applies to the image sizes in posts, which have undergone significant changes compared to the previous classic page layout mentioned earlier. As a result, the previous images may appear distorted or mismatched with the New Page Experience layout.
✔ Updated Page Management Tools: Grant comprehensive or partial access control privileges to Facebook, including accessing work features with other individuals to assist in managing your page
To conclude, the New page experience is not quite different from the classic version of store page. Therefore, you don’t need to worry about having to learn the new usage. It also provides insights and statistics that help business owners analyze the overall picture and plan marketing strategies effectively.