How to close sales by making ads? Nowadays, there are many factors to make an advertisement successful which are images, content, and pointing out the right target group. Therefore, it would be great if there were good tools that help make advertising easier and lighten up the marketing work. In this article, Kaojao gathers features that optimize ad performance from the beginning until the end of the sale.
1. Find Hidden Interest: This feature helps advertisers discover target audience interests before launching ads and helps in finding relevant behaviors or interests in the business. This allows for various business-type searches and multiple keywords, providing instant expansion of search capabilities and the ability to use these interests in the Ads Manager page properly.
2. Connect CTM Ads with Chatbot: When customers click on ads, stores can create automate quick responses to keep the customers’s interests. Then you can have the admin come talk to you to close the sale. The more quick response, the more chance of closing sales. With choosable type of information to answer to customers in many ways, including text, product lists, product details and welcome message. This is the great way to start conversation.
3. Custom Audience: This feature is a step further, for customers who have already chatted with the page. Whether they have already bought it or are still deciding. Stores can collect this information to create a Custom Audience. It can be chosen to activate a total of 5 types. The highlight of this feature is that when 100 items of each type of data are collected, they can be used immediately. Suitable for both business owners who are just starting to create a shop page or already have a page. This information can be viewed on the Ads Manager page, the Target Group menu will show each type of target group that is ready to use.
4. Dashboard Ads: Kaojao enhances convenience in reviewing ad campaign results. Users can easily select specific dates and access detailed campaign performance results.
5. Track Competitor Pages: The last recommended feature that allows business owners to discover content or ideas from interesting competitor pages. The ‘Track Competitor Pages’ feature helps in finding pages, exploring content strategies, reading comments, and viewing running ads. It enables unlimited page searches, displaying insights for business improvement.
Additionally, Kaojao offers over 50 other features, including auto response systems, order checking, and the Online Store page, making online selling more manageable.
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