New to Facebook ads and want to learn how to target ads better? You need to know the 3 main audience groups on Facebook.
1. Core Audience
It is a broad selection of target groups, which is suitable for businesses finding new customers or new to advertisements. With Core Audience you can test the market by using available Facebook criterias in order to meet the needs and match the target of your audience. This includes :
– Location
– Demographics
– Interests
– Behavior
Accuracy level: 👍
2. Custom Audience
This is the group that has the highest accuracy to reach interested audiences. You can use it to retarget previous customers or customers who were interested in your business and have engaged with your page before.
Accuracy Level : 👍 👍👍
3. Lookalike Audience
This target audience can be used only if the custom audience group has already been created, and you want to grow your customer base. Facebook will help you find people with similar profiles to the original group. You can choose how many percent of lookalikes you want to create. But it is recommended that beginners should set small or lower percentage of lookalike audience for accuracy.
Accuracy Level : 👍 👍
You can now start targeting ads with these audience groups to optimize ads.
But if you want to target audiences with high accuracy such as custom audiences, checkout the ad targeting features by Kaojao
🔔 This feature is only available for Pro or Business packages.
Apply now! 🆓👉 kaojao.com