Facebook is the world’s most popular and influential platform today, with more than 2 billion monthly active users by 2021. This makes it one of the best places to run ads and target people interested in your products. But to help generate sales for that shop or business page, It’s not just about choosing to run ads on Facebook, but more importantly, to find our audiences. Without proper knowledge of Ads or reaching the audiences, runnings ads on facebook can be a waste of both your money and time. Today, we are going to learn how to target ads better on Facebook.
- The 6W 1H theory helps business owners understand consumers better and can help you find your audiences better and more effectively.
1. What is the product for sale? Considering facts and having the knowledge of your products can be a plus point for your business.
2.Where are the products are distributed ? Are they offline or online or both ,some customers prefer having the knowledge of the product before making a purchase decision. For businesses like these there has to be a clear website
3. When, what time do customers buy the product? The frequency can be set to per day, per month, per year, or one time purchases. This can help you determine the price of the product, the value and the break-even point of the products.
4.Why do customers have to choose products or services with us? If you want the target audience to choose and buy products at your store. You need to have highlights What differentiates you from your competitors, for example, if you sell furniture, others offer free delivery, which other feature can you add, such as free delivery, installment payments, etc.
5.Who is the target audience? Clearly define your Facebook audience , such as age, gender, interests and behavior or think of the situation and occasions in which customers might buy this product.
6.Whom or who will influence our target audience? We must know this about the products or services that are being sold. Can the target audience can buy it themselves, or do they need people around them to decide for example, renting a condo near the university the target group is students but the decision to rent or not is of the parent of the student.
7. How to buy and where to buy: This is similar to number 2, here we are taking into account the convenience of consumers. Nowadays, people are mostly shopping online. Many businesses therefore have distribution channels on various online platforms. including online advertising You have to learn how to find your Facebook audience in order to reach the brand’s target customers and audience as much as possible.
- Use the “Hidden Interest” feature to help you find your Facebook audience more easily. In the past, you might be familiar with the Facebook Audience Insights tool that tells you whether your target audience matches your Facebook audience, but this tool has now been disabled. For those who are interested in using the hidden interest feature, where you can target your ads more. we would like to introduce an assistant to find behaviors or interests related to your business. To target your audience further , You can apply kaojao.com and get the basic plan for FREE