Let’s learn some basic terms to create ads like a pro ❗
👤 Reach is the number of people who saw the ad, which means when someone sees the ad from the store no matter how many times it counts as 1 person reached.
🫂 Engagement is when someone engages with that ad, such as likes, shares, and comments, etc.
👀 Impression is the number of times people see your ad. Even if it’s the same person viewing the ad, if they see the same ad 5 times, it will count as 5 impressions.
💰 Result Rate is the cost per result means the cost per person who participates in that ad. The formula for calculating the cost is “Ad budget / number of engagements = cost per result”.
🖱 Clicks is the number of clicks on an ad. This includes clicking on an ad to view more photos, read more , clicking links, likes and comments, etc.
👥 CTR, short for Click Through Rate, is the click-through rate, which is a measure of how effective an ad’s results are. The higher the number, the better. The calculation formula is
Total clicks / number of times people saw your ad = click through rate.
👁️ Frequency is the average number of people who see an ad. It means the average number of ads that appear per person. The formula for calculating this is: number of times people saw your ad / number of people who saw your ad = Frequency of people who see your ad.
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